iPinYou Real-Time Bidding Dataset
for Computational Advertising Research

Data Dump [zip file] (5.87G)

The data server is in University College London, UK.

What is this dataset?

This dataset contains the data of three seasons of iPinYou global RTB bidding algorithm competition[link].


The data is made available for non-commercial use.

Alternative Data Link

The URL of the data server in Asia is here.


To correct the known bugs in the dataset, please read the file here.


Weinan Zhang and Shuai Yuan help publish this dataset.


A technique report on the description, data analysis and benchmarking experiments on this dataset is here. Bibtex for this report:

title={Real-Time Bidding Benchmarking with iPinYou Dataset},
author={Zhang, Weinan and Yuan, Shuai and Wang, Jun and Shen, Xuehua},
journal={arXiv preprint arXiv:1407.7073},

A state-of-the-art bidding algorithm built based on this dataset is here. Bibtex for this paper:

title={Optimal Real-Time Bidding for Display Advertising},
author={Zhang, Weinan and Yuan, Shuai and Wang, Jun},
booktitle={Proceedings of the 20th ACM SIGKDD international conference on Knowledge discovery and data mining},

Note: This dataset was renewed after paper "Optimal Real-Time Bidding for Display Advertising" was done. So the figures such as the total number of impressions, cost etc. are different from those in the paper.